JARGON | The Marketing Edition
A curated deck of 85 innovation terms to help you navigate, understand, and apply the language of innovation with confidence.
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Every card teaches you one term.
Each card unpacks one innovation term with a clear explanation, useful context, and a practical example that brings the term to life.
More of a visual thinker? Every illustration gives the term a memorable twist, making it easier to remember.
Read it. Get it. Use it in your next meeting.
Navigate the deck.
Test yourself.
The 85 cards are divided into four phases — from everyday terms to sharper strategic concepts.
From reading to real conversations.
Every card comes with an In Practice question: a small nudge to turn a term into a team discussion, workshop moment, or sharper project conversation
Built for individuals and teams alike.
Ambitious professionals who want to speak with confidence.
- New to the innovation space and want to get up to speed fast
- Working in or around innovation, strategy, or product
- Tired of nodding along without fully understanding the terms
- Want to contribute more meaningfully to conversations
Teams that want to build a shared language of innovation.
- Align on key concepts across disciplines and departments
- Onboard new talent into the language of innovation
- Strengthen communication with clients and partners
- Use the workshop prompts to spark real team discussions
Frequently asked questions.
Can't find what you're looking for? Reach out via the contact form.
How can I use JARGON?
Pick up a batch of cards when you have time. Each card is designed for short learning moments — before a meeting, during a break, or on the go.
The physical format keeps terms visible and within reach, helping you build understanding through active recall. Use JARGON on your own, or bring the cards into workshops, onboarding sessions, and strategy discussions.
What is the benefit of a deck of cards?
A physical deck makes learning more focused and intentional. Print supports slower reading, better attention, and stronger comprehension than screen-based browsing.
JARGON turns that into a practical format: one term at a time, easy to discuss, remember, and apply.
How do I navigate the deck?
Every card belongs to a learning phase and a category.
The four learning phases guide your order — start with The Base and work your way up. Categories tell you what type of term you're looking at: a method, a structure, or a dynamic.
Phases are your learning path. Categories are your reading aid.
Can I use JARGON alone or also in groups?
Both. Use it alone to build your understanding at your own pace, or in groups to align language, challenge assumptions, and spark focused discussion.
How are the terms selected?
Each term is carefully curated with input from innovation experts.
The selection focuses on language that professionals actually encounter in innovation work — from strategy and governance to experimentation, ventures, and scaling.
Will there be more editions?
Yes. JARGON is designed as a growing series. Future editions will explore the language of other professional fields and disciplines.
I have a question, idea, or edition request. Who can I reach?
Send a message through the contact form or reach out directly. Ideas, feedback, and edition requests are always welcome.
Ready to speak the language?
85 innovation terms. Clear definitions. Real-world context. Workshop prompts. Everything you need to navigate the jargon jungle.