We built JARGON because we've been in that room.
The room where everyone nods along, only to find out later how little was actually understood. Where language becomes a barrier instead of a bridge.
Hi, I'm Marès.
For over seven years I've built innovation programmes with organisations like Heineken, Volvo, the governments of Singapore and the Netherlands, and ecosystems across Valencia and the Balkans. In every context, language played a defining role. Used well, it builds bridges and creates shared understanding. Used poorly, it creates distance and a quiet kind of exclusion.
The right terms help teams move faster, think sharper, and work across disciplines. When they stay vague, everything slows down. I created JARGON to change that. To help professionals navigate the jargon jungle of their industry, and to help teams build the shared language they need.
The urge to understand and to be understood is universal. JARGON exists to make industry language more accessible, so that the words professionals use every day become tools for connection rather than barriers to it.
JARGON is built on a simple belief: when people understand the language around them, they show up differently. They contribute more, collaborate better, and move forward with confidence.
Ready to speak the language?
For individuals
85 innovation terms. Clear definitions. Real-world context. Workshop prompts.
Get Early AccessFor teams & organisations
Available as team sets and custom editions, tailored to your context.
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