JARGON | The Marketing Edition
Preview · Final design coming soon
JARGON · Card Deck

The Innovation Edition

85 cards. One shared language.

A premium physical card deck with 85 carefully selected innovation terms. Made to help professionals, trainers, and teams understand innovation language, apply it in context, and turn jargon into clearer conversations.

Built from 7+ years designing innovation programmes for leading global corporations, innovation hubs and ecosystems, and forward-thinking governments.

85 innovation terms across 4 learning phases
Clear explanations, context, and examples
A discussion prompt on every card
Made for teams, trainers, workshops, and self-learning
Currently being reviewed by innovation professionals
JARGON is being tested with experts across corporate innovation, consultancy, and venture building — their feedback is shaping the final edition.
Early access price: €39 incl. VAT

Join 10+ professionals already on the early access list.

Format 85 physical cards
Language English
Shipping Netherlands & EU

One term.
Fully unpacked.

Each card gives you everything you need to understand one innovation term. Clear definition, real-world context, and a concrete example that makes it click.

Category
What type of concept it is
Term
The word you are mastering
Illustration
A visual that makes it memorable
Core
Clear explanation and context
Example
How it plays out in the real world

Test yourself.
Build your fluency.

Flip the card and check where this term sits in your learning journey. Four phases take you from foundational to advanced.

Phase 1 · The Base
The foundational terms every innovator should know.
Phase 2 · The Toolkit
Methods and approaches used to get innovation done.
Phase 3 · The System
Structures and strategies that shape how organisations innovate.
Phase 4 · The Edge
Advanced concepts for sharper, more strategic conversations.

From a card
to a conversation.

Every card ends with an In Practice prompt. A question designed to spark a real discussion in your team, workshop, or one-on-one.

Example prompt
"What is the smallest real-world test you could run to learn the most right now?"

Pick a card. Read the prompt. See what it opens up.

01
Read it
02
Flip it
03
Use it
JARGON card front
JARGON card back
In Practice
Built by practitioners
Every term was selected by people who have spent years inside the innovation ecosystem. Nothing generic, nothing filler.
A structured learning path
85 terms across 4 phases — from foundational to advanced. You build fluency in the right order, at your own pace.
Designed to last
Premium materials and considered design. A tool you keep on your desk, not something you use once and forget.
Fits how you already work
Solo at your desk, in a workshop, during onboarding. JARGON adapts to the moment rather than creating one.
FAQ

Frequently asked questions.

Can't find what you're looking for? Reach out directly.

How can I use JARGON?
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Pick up a batch of cards when you have time. Each card is designed for short learning moments — before a meeting, during a break, or on the go.

The physical format keeps terms visible and within reach, helping you build understanding through active recall. Use JARGON on your own, or bring the cards into workshops, onboarding sessions, and strategy discussions.

What is the benefit of a deck of cards?
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A physical deck makes learning more focused and intentional. Print supports slower reading, better attention, and stronger comprehension than screen-based browsing.

JARGON turns that into a practical format: one term at a time, easy to discuss, remember, and apply.

How do I navigate the deck?
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Every card belongs to a learning phase and a category.

The four learning phases guide your order — start with The Base and work your way up. Categories tell you what type of term you're looking at: a method, a structure, or a dynamic.

Phases are your learning path. Categories are your reading aid.

Can I use JARGON alone or also in groups?
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Both. Use it alone to build your understanding at your own pace, or in groups to align language, challenge assumptions, and spark focused discussion.

How are the terms selected?
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Each term is carefully curated with input from innovation experts.

The selection focuses on language that professionals actually encounter in innovation work — from strategy and governance to experimentation, ventures, and scaling.

Will there be more editions?
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Yes. JARGON is designed as a growing series. Future editions will explore the language of other professional fields and disciplines.

I have a question, idea, or edition request. Who can I reach?
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Ideas, feedback, and edition requests are always welcome. Reach out directly at hello@jargondecks.com

The Innovation Edition

Ready to speak the language?

For individuals

85 innovation terms. Clear definitions. Real-world context. Workshop prompts.

Get Early Access

For teams & organisations

Available as team sets and custom editions, tailored to your context.

Get in touch